A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
By :"Andrea Phillips"
Published on 2012-06-22 by McGraw Hill Professional
Category :"Business & Economics"
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.\
Lenght : 288
Language : en
This Book was ranked 14 by Google Books for keyword captivate
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